Kde jsem:  Katalog  >  Vyhledávání

Marketing a design

Nalezeno:    20 produktů

Marketing: An Introduction, 13th rev ed. - Kotler, P. , Armstrong, G.

For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students ...

Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands - Hanover, D., Smith, K.

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their bra...

20th-Century Fashion - Jim Heimann, Alison A. Nieder

Autor : Jim Heimann, Alison A. Nieder, The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore. 20th-Century Fashion offers a retrospective of...

Business English Frameworks Book - Emmerson, Paul

Anotace: Business English Frameworks is a photocopiable resource book providing 60 frameworks covering a wide range of business topics. Intermediate to Upper-intermediate, Advanced. Popis: Business English Frameworks is a photocopiable resource book for teachers of Business English to use with in-service learners of English for business and professional purposes.The book covers a huge variety of business topics and contains 60 photocopiable frameworks, which encourage learners to talk about their own work situation in a structured way. The frameworks can be used in groups, pairs or in one-to-one teaching situations. ContentsMANAGEMENT 1. Organization structure 2. What do managers do? 3. Res...

23" Acer SA230bid (UM.VS0EE.002)

LCD monitor - Full HD 1920x1080, 16:9, IPS, 4ms, 60Hz, 250cd/m2, 100M:1, HDMI, DVI, VGA, ComfyView, FlickerLess, BlueLightFilter, ZeroFrame, EcoDisplay Extrémně tenký IPS monitorElegantně tenký design zajišťuje, že monitor vypadá skvěle a poskytuje více zobrazovacího prostoru.23" úhlopříčkaModerní ultratenký designBezrámečková konstrukce ZeroFrameRozlišení Full HDSpolečnost Acer, která se zabývá hardwarem, softwarem a službami, byla založena již v roce 1976. Zaměřuje se na výzkum, návrh, marketing, prodej a podporu inovativních produktů, které zlepšují každodenní život lidí. Mezi nabízené produkty společnosti Acer patří počítače, monitory, projektory, servery, tablety, chytré telefony ...

New International Business English Teacher's Book - Jones, Leo

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - metodická příručka pro učitele Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photocopi...

New International Business English Student's Book with BEC Preparation CD-ROM for Windows - Leo Jones, Richard Alexander

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - učebnice s bonusovým CD-ROMem určeným k přípravě na zkoušku BEC Vantage Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each...

New International Business English Workbook Audio CD set (2) - Jones, Leo

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - poslechové CD k pracovnímu sešitu Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photoc...

New International Business English Workbook - Jones, Leo

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - pracovní sešit Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photocopiable resource ma...

Inside Apple: How America's Most Admired and Secretive-company Really Works - Adam Lashinsky

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on ...

Inside Apple: How America's Most Admired and Secretive-company Really Works - Adam Lashinsky

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on ...

Inside Apple : How America´s Most Admired--And Secretive--Company Really Works - Adam Lashinsky

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on ...

The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage - Ryan Holiday

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better. If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, i...

Visualizing Financial Data - Depew, Dave

A fresh take on financial data visualization for greater accuracy and understanding Your data provides a snapshot of the state of your business and is key to the success of your conversations, decisions, and communications. But all of that communication is lost or incorrectly interpreted without proper data visualizations that provide context and accurate representation of the numbers. In Visualizing Financial Data, authors Julie Rodriguez and Piotr Kaczmarek draw upon their understanding of information design and visual communication to show you how to turn your raw data into meaningful information. Coverage includes current conventions paired with innovative visualizations that cater to t...

THE YOU CODE - JAMES, J.

"Did you know that the way you eat your food will be sending subliminal messages out about your sexual habits? Or that the way you decorate your desk, could be helping your boss decide about that promotion or pay rise? We're all aware of the subtle messages of design and marketing but what about the signals you send out about yourself and your personality? ""The You Code"" is the book that answers all these questions, uncovering the hidden meaning behind the simplest of choices. Judi James, with co-writer and journalist James Moore, pulls no punches in her addictive and entertaining book which gets to the nub of who you really are, telling you more about yourself than you ever wanted to kno...