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Marketing a design

Nalezeno:    123 produktů

Branded Interactions: Marketing Through Design in the Digital Age - Marco Spies;Katja Wenger, Vázaná

An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre. This extensively updated edition of Branded...

The Visual Marketing Revolution - Stephanie Diamond

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t The Visual Marketing Revolution - Stephanie Diamond od authora Stephanie Diamond a nakladatelství z...

Logo Design - Julius Wiedemann

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalog explores how text, image, and ideas distil into a logo acrossevents, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosop Logo Design - Julius Wiedemann od authora Julius Wiedemann a nakladatelství za skvělé ceny na e-shopu Ma...

The Package Design Book 4

Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir the senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of the 2015 and 2016 competitions. Organized around the key competition categories of beverages, food, body, luxury, and other markets, over 400 examples from 40 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact she...

Web Design: Studios 2 - Taschen

The follow-up to our popular title Web Design: Studios, this new installments brings you more examples of the web's most outstanding design work. Working online means working from every place you can imagine. The coolest design studios from over 28 countries are profiled herein, complete with examples of recent work, contact information, list of awards, and client list. If you are a web designer, marketing manager or your work has anything to do with the web, this book is a must-have reference for your daily work.

Automobile Design Graphics - Jim Heimann

In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also acrucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs hence specimens of antique and vintage car brochures are rare collector’s items today.Frequently overlooked in design and automotive histories, this ephemera offers a lucid mirror image Automobile Design Graphics - Jim Heimann od authora Jim Heimann a nakladatelství za skvělé ceny na e-shop...

Deconstructing Logo Design - Matthew Healey

Design DNA: Logos is a practical and inspirational guide to logo design. The book works on two levels - on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment Deconstructing Logo Design - Matthew Healey od authora Matthew Healey a nakladatelství za skvělé ...

Design Thinking Methodology Book - Emrah Yayici

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative products;technologies;services;business models; marketing ideas; processes;spaces; and solutions for diverse business, social, and everyday challenges. Design Thinking Methodology Book - Emrah Yayici od authora Emrah Yayici a nakladatelství za skvělé ceny na e-shopu Martinus.cz

The Best of Brochure Design 12 - Rockport

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for profe The Best of Brochure Design 12 - Rockport od authora a nakladatelství za skvělé ceny na e-shopu Martinus.c...

Universal Principles of Design - William Lidwell

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the conce Universal Principles of Design - William Lidwell od authora William Lidwell a nakladatelství za s...

Design Matters: Portfolios 01 - Maura Keller

During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in uniqu Design Matters: Portfolios 01 - Maura Keller od authora Maura Keller a nakladatelství za skvělé ceny ...

Menu Design In America - Jim Heimann

Appetite for art: over one hundred years of menu graphics. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection Menu Design In America - Jim Heimann od authora Jim Heimann a nakladatelství za skvělé ceny na e-s...

One Show Design, Volume 1 - Rockport

One Show Design Volume 1 features all of the winners from the 2007 One Show Design competition. With categories including brand and corporate identity, package, environmental and broadcast design from iconic brands like Apple and Adidas, this first-ever annual features the best in design from all over the world. The work highlighted in these pages reflects the merging of advertising and marketing communications with design and the impact that design plays in our everyday culture. With full colour images, the book also includes lively text from the creatives explaining the inspiration behind ea One Show Design, Volume 1 - Rockport od authora a nakladatelství za skvělé ceny na e-shopu Marti...

Menu Design in America

Appetite for art? Gastronomy meets graphics in this comprehensive survey of printed restaurant menus. Showcasing some of the best examples of this culinary graphic art, this updated edition serves not only as an extraordinary collection of paper ephemera, but also as a history of restaurants and our evolving eating habits. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.Menu Design is an omnibus showcasing the best examples of this graphic ar...

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