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Marketing a design

Nalezeno:    118 produktů

Landing Page Optimization - Tim Ash a kol.

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Landing Page Optimization - Tim Ash a kol. od authora Tim Ash a kol. a nakladatelství za skvělé ceny na e-shopu Martinus.cz

Web Design: The Evolution of the Digital World 1990-Today - Julius Wiedemann, Rob Ford

Since its debut in 1990, the internet has seen over a billion web pages—but it wasn’t always sleek interfaces. In this visual tour through history, trace the very earliest examples of what we today take for granted, from the first website to use surround sound to the first ‘upload-your-face’ function and YouTube-like page. Complete with year-by-year factsheets, Google insights, and commentary from the creators themselves. The last three decades have marked an era of technological upheaval as frenetic and groundbreaking as there ever has been. From early desktop computers and mobile phones to virtual reality: the web is now virtually inseparable from all facets of human interaction and daily...

Creating a Brand Identity - Catharine Slade-Brooking

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the bo Creating a Brand Identity - Catharine Slade-Brooking od authora Catharine Slade-Brooking a nakladatelství za sk...

20th-Century Fashion - Jim Heimann, Alison A. Nieder

The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore.20th-Century Fashion offers a retrospective of the last hundred years of style via 400 ...

Food & Drink Infographics: A Visual Guide to Culinary Pleasures

*Hardcover with 2 fold-outs A must-have for every 21st-century foodie, this book gathers the best infographics of all things eating, drinking, and cooking. Whether it’s the secrets of sashimi or stress-free party planning, this is gastro-guidance at its most visually appealing and expert, solving kitchen conundrums in simple and memorable graphics, while exploring visual representation of food through the ages. Amid our ever-growing consumption of data visualization, nothing makes for tastier morsels than the fine art of food and dining. Ushering the cookbook into the future, this volume gathers together the best infographics of all things eating, drinking, and cuisine, from measurement con...

No Hard Feelings : Emotions at Work and How They Help Us Succeed - Liz Fosslien, Mollie West Duffy

Have you ever worried about showing emotion at work, or panicked you've revealed too much of your personality? In No Hard Feelings, you'll learn how to navigate the emotional minefield that is the modern workplace, and express your feelings and identity at work. After all, the financial success of the 21st century depends on it. Without the ability to communicate and correct stress, we risk burnout. Without emotions, we cannot make decisions, influence others, or be creative. As our jobs become more collaborative, complex, and stressful - as well as the centre of our identities - effectively embracing emotion will only become more important. Combining behavioural economics and psycholo...

No Hard Feelings : Emotions at Work and How They Help Us Succeed

Have you ever worried about showing emotion at work, or panicked you've revealed too much of your personality? In No Hard Feelings, you'll learn how to navigate the emotional minefield that is the modern workplace, and express your feelings and identity at work. After all, the financial success of the 21st century depends on it. Without the ability to communicate and correct stress, we risk burnout. Without emotions, we cannot make decisions, influence others, or be creative. As our jobs become more collaborative, complex, and stressful - as well as the centre of our identities - effectively embracing emotion will only become more important. Combining behavioural economics and psychology wi...

Nerezové Brčko Naturalis + prodloužená záruka na vrácení zboží do 100 dnů

Zerowaste není marketing. Zerowaste je životní směr, kterým bychom měli kráčet. Jen díky tomu pomůžeme naší planetě - čili i sami sobě. Vyzkoušejte naše nerezové brčko a to plastové již nikdy nebudete potřebovat. Kvalitní nerez ocel Obsahuje čistící kartáček Náš design udělá radost malým i velkým

Nerezové Teleskopické Brčko Naturalis + prodloužená záruka na vrácení zboží do 100 dnů

Zerowaste není marketing. Zerowaste je životní směr, kterým bychom měli kráčet. Jen díky tomu pomůžeme naší planetě - čili i sami sobě. Vyzkoušejte naše nerezové skládací (teleskopické) brčko a to plastové již nikdy nebudete potřebovat. Kvalitní nerez ocel Obsahuje čistící kartáček Kompaktní design vhodný do kapsy

Bambusové Brčko Naturalis + prodloužená záruka na vrácení zboží do 100 dnů

Zerowaste není marketing. Zerowaste je životní směr, kterým bychom měli kráčet. Jen díky tomu pomůžeme naší planetě - čili i sami sobě. Vyzkoušejte naše bambusové brčko a to plastové již nikdy nebudete potřebovat. Ekologický bambus (vhodný k potravinářství) Obsahuje čistící kartáček Náš design udělá radost malým i velkým

Designing Here / Now - Allan Chochinov

Design touches every aspect of our lives and has become one of the most exciting and fast-moving industries, enlivening businesses, stimulating economies and solving humanitys most pressing problems. Increasingly connected to the developments in technology, design has also become one of the most dynamic areas of exploration, with design schools and professions exploding across the globe. It is difficult to keep pace with the most relevant innovations, to detect the signal from the noise of product releases and marketing campaigns, but one arbiter of the profession has been presenting the desig Designing Here / Now - Allan Chochinov od authora Allan Chochinov a nakladatelství za skvělé ceny...

Architecture Today - David Andreu

This latest addition to the Architecture Today series presents exciting contemporary commercial and industrial design projects by thirty professional architects from around the world. Bars, restaurants, shops and boutiques, hotels, cafes... the role that architecture plays in branding, marketing, and the ultimate success or failure of commercial ventures cannot be underestimated. Indeed, the relationship between the design of commercial spaces and customer behaviour is an increasingly researched and highly specialised subject. More than 500 full-colour photographs and 200 technical draw Architecture Today - David Andreu od authora David Andreu a nakladatelství za skvělé ceny na e-shopu Mar...

The Non-Designer's Presentation Book - Robin Williams

These days, it's not just corporate marketing directors tasked with giving computer-based presentations — anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. You're not a professional designer, but you want your slides to look professional. What do you do? Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 850,000 copies of The Non-Designer's Design Book in print!) who has taught an entire generation the basics of design and typography. In The Non-Designer's Presenta The Non-Designer's Presentation Book - Robin Williams od authora Robin Williams a nakladatelství za skvělé c...

Stands and Product Display - Links

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display. These stands are three-dimensional marketing, each one targeted for a specific audience, site location, and product, each one a triumph of design and advertising. Each project is shown in photographs, construction details, and ground plans, plus illuminating text. Stands and Product Display is sure to be consulted again and again, for reference and inspiration. Stands and Product Display - Links od authora a nakladatelství za skvělé ceny na e-shopu Martinus.cz

Little Book of Big Promotions - Rockport

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion uni Little Book of Big Promotions - Rockport od authora a nakladatelství za skvělé ceny na e-shopu M...

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