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Marketing an introduction

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Marketing An Introduction

Packaged with the study guide, the Marketing: An Introduction 8e Flashcards contain all of the terms and definitions included in the text.

Marketing: An Introduction, 13th rev ed. - Kotler, P. , Arm...

For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students ...

TEACH YOURSELF MARKETING - GABAY, J.

"""an excellent introduction"" (Marketing Direct ) Product Description Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive ""ja...

Essentials of Marketing - Baines P., Fill Ch., Page K.

Are you motivated by learning from marketers at top organizations like Apple and IKEA? Are you excited by the prolific growth in social media and its implications for marketing? Do you need a fresh and concise introduction to marketing? Then look no further,as Essentials of Marketing has arrived! Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Fundamental marketing concepts are presented clearly, and illustrated by a wealth of European and internationa...

Management in English Language Teaching - White et al

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting an...

From Teacher to Manager - White, R et al

This is a handbook for managers of language teaching organizations such as Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It provides an introduction to key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. This book is also suitable for candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM).

Course in Behavioral Economics, 2nd Ed. - Angner, E.

A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the hottest developments in social and behavioral science today. Covering all core areas of the subject, Erik Angner clearly lays out the theory and explains the intuitions behind it. A rich selection of applications from economics, management, marketing, political science, and public policy illustrate how useful behavioral economics can be. No advanced mathematics is required. This redesigned and updated second edition: * includes a brand new chapter on behavioral welfare economics and the nudge agenda; * contains new sections on overconfi dence, projection bias, and more; and * offers an expanded rang...

New International Business English Student's Book with BEC P...

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - učebnice s bonusovým CD-ROMem určeným k přípravě na zkoušku BEC Vantage Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each...

New International Business English Workbook Audio CD set (2)...

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - poslechové CD k pracovnímu sešitu Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photoc...

New International Business English Workbook - Jones, Leo

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - pracovní sešit Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photocopiable resource ma...

New International Business English Teacher's Book - Jones, L...

Anotace: Nejprodávanější kurz obchodní angličtiny, který v 15 lekcích pokrývá širokou škálu obchodních situací a samozřejmě poskytuje množství příležitostí pro diskusi a důkladný rozvoj specifické slovní zásoby. - metodická příručka pro učitele Popis: This bestselling course is the ideal next step for students who have completed Working in English. Fifteen topic-based units cover a wide range of business situations and the course provides frequent opportunity for discussion and thorough vocabulary development. The Teacher?s Book offers a complete introduction to the aims, design and principles of the course, including step-by-step procedures for each section, suggested timings and photocopi...

Legal English

More and more law students seeking a legal qualification find that their English language skills let them down. Legal English will enable students to confidently write on and discuss legal topics as well as conduct legal work - such as drafting legal documentation, negotiating, litigating, advising, presenting, writing and acting as an advocate. Features Includes stimulating exercises which progressively enhance communication skills in oral and written English Grammatical construction and pronunciation is developed throughout the text along with legal vocabulary Realistic legal scenarios and informed legal material enable readers to develop professional language skills Sample letters, legal...

The Business 2.0 Pre-Intermediate Teacher's Book Pack - Mike...

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbo...

The Business 2.0 Upper Intermediate B2 Student's Book Pack -...

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbo...

The Business 2.0 Upper Intermediate B2 Teacher's Book Pack -...

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbo...